Hello again! This is Sean here with the second part to last weeks post on how to improve your on-page SEO. Feel free to comment if you have any questions and me or my sister will gladly try to help out!
On-Page SEO Tips
On the first part to this post I touched up a little on how to improve your on-page SEO by having keywords in your URLs, but you should also be focusing on getting those keywords in your actual post. Keywords are a biggie in the world of SEO and could make or break a particular page’s rank. Keyword-Rich content should consist of keywords and keyword phrases that are SEO-friendly. You should place yourselves in the shoes of someone who is trying to find information on Google related to your posts. For example, notice how at the end of my first sentence in this post I said “second part to last weeks post on how to improve your on-page SEO“, the main phrase in here would be “how to improve your on-page SEO“, which is an actual phrase someone might try to search for. But if I just said something along the lines of, “improve on-page SEO“, it wouldn’t be as beneficial as the first example. Even though its still is a good phrase with specific keywords, the first example is just a tad better and a little more specific.Stay tune for futere Blog Marketing 101 posts for information and tips on how to research popular keywords for your blog.
One last thing as well DO NOT OVER-STUFF your post with keywords. Google frowns upon posts that try to stuff as many keywords into a post as they can, so try to keep keyword usage to around 3-5 times per paragraph.
2. Internal linking
Internal linking is another biggie and one step I always tend to forget about. But internal linking means to link to pages within your website. Not only does the Google spider that crawls your site love this, it will definitely cause your users to stay on your site longer. With internal linking you are basically creating your own little web where users can go from one post to another that was relevant to the post they were just at. Also when putting internal links in a post try to include a keyword or 2 in some of those links. For example, check out the link in the very beginning of this post at the very end of the first sentence and notice how I link back to my previous post with the keyword phrase “how to improve your on-page SEO“.
3. External Linking
This is another tip that can benefit you in regards to your on-page SEO. External Linking just involves linking out maybe 2-3 times in a post to other relevant sites.
5. Social Sharing
With the rise of social networks, social sharing has become a major player in the world of SEO. The main thing I can recommend for this tip is try to at least have sharing options available on each of your posts like the sharing bar at the bottom of this post. This will help people share your wonderful juicy content all throughout the inter-webs, which means more traffic among other things.
6. Google+ Authorship
This tip is one that I’ve actually been experimenting with myself to see how a site benefits with or without Authorship. Google+ Authorship will display an author’s post with their image beside it in search results. Look at the image below for an example.
This is not only beneficial for SEO but it makes your site stand out in search results, plus if your anything like me when deciding upon two different links to choose from out of a specific search result,I always go with the one displaying the authorship. This also helps draw people to your other work that you may have authorship of.
Now there is a bit more to do in regards to improving your On-Page SEO, but try to concentrate on following all of these basic tips. It may seem like a hassle at first with thinking of the different keywords, coming up with good titles, etc, but I promise it becomes almost second nature after doing it for a while. Don’t forget to subscribe to us so you know when I give out more blog marketing tips!